Jul
13
How Cisco Got the Spotlight in CNBC News Segments
Posted in: Uncategorized
NEW YORK (AdAge.com) — Cisco Systems is enjoying prominent screen time within news programming on the business-news cable channel CNBC, which is using Cisco's TelePresence videoconferencing technology to snare a wider array of talking heads to discuss on the big stories of the day. Despite precautions to protect the integrity of CNBC's new report, the deal that gave Cisco the spotlight suggests a blurring of the lines.
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