Oct
10
How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That)
Posted in: UncategorizedThree years ago, Leland Maschmeyer left Collins, the design agency he co-founded, to join Chobani as its first chief creative officer. His task: to build the brand’s own in-house agency, bringing its creative capabilities inside Chobani’s walls instead of relying on agency partners. “The leadership at the time felt that creativity needed to be a…
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