Dec
13
How Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario
Posted in: UncategorizedWhile most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion’s share of attention and create unnecessary fear around high-profile events. In order to begin a new project with your best foot forward, marketers must do recon on the program, client…
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