Mar 21

How Brands Are Working to Accurately Portray the Transgender Community

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When Benefit Cosmetics opened its first store in San Francisco in 1976, the brand’s founders, twin sisters Jean and Jane Ford, also inadvertently opened the door for transgender people to feel seen. At the time, Benefit’s store was in the Mission District, a San Francisco neighborhood with a large LGBTQ+ community. Over the last 46…

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