Aug
26
How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape
Posted in: UncategorizedThe marketing industry has a big problem–a $1.3 billion problem, to be exact. That’s the amount marketers are expected to waste on fraudulent influencer marketing this year, according to a July 2019 global study from cybersecurity company Cheq and the University of Baltimore. This means that nearly 18% of the overall amount marketers are spending…
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