Oct
16
How Bloomberg Can Benefit from BusinessWeek’s Ad Sales
Posted in: Uncategorized
NEW YORK (AdAge.com) — Bloomberg LP's acquisition of BusinessWeek may provide both parties benefits on the editorial side. But Bloomberg ad sales efforts also stand to gain from BusinessWeek's relationships with marketers and agencies. And ad sales, along with those planned editorial improvements and higher subscription prices, are going to play a big role in determining what happens to BusinessWeek one or two years from now.
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