Nov
18
How Black Friday Can Be Brown Friday
Posted in: Uncategorized
As the largest minority group in the U.S. with a population of more than 50 million and a buying power expected to reach $1.2 trillion in the next year, Hispanic consumers are key to any retailers' plan for success. Whether you've already allocated a small radio buy in L.A. or N.Y. to drive in-store traffic, or have even put a few bucks behind a buy on Spanish-language TV, here are five steps you can take now to ensure your Black Friday doesn't stay red.
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