Jun
11
How Automation Is Coming to the Local TV Ad Market
Posted in: UncategorizedThe growth of the digital ad market has been a prevailing narrative in recent years, with eMarketer predicting that it will outstrip offline spend in 2019 at a ratio of 54% to 46%. Meanwhile, efforts to combine the scale of national TV buying with the efficiencies of digital targeting are proceeding, albeit slowly. And now,…
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