Mar 10

How Are Brands With Activations Coping After South by Southwest’s Cancellation?

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For the first time in South by Southwest’s 34-year history, its host city of Austin, Texas canceled the cultural festival as the coronavirus–the pathogen that causes the illness COVID-19–threatens to become a pandemic. The festival, which was slated for March 13-22, provides an outlet for brands to reveal some of their buzziest experiences of the…

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