Apr 07

How Agencies Are Helping Brands Quit Cookies

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Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction, studies show. Agencies are encouraging their clients to quit third-party cookies by helping them build their own first-party data stores–with agency proprietary tools– and partnering with companies that allow permissible access to…

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