Dec 03

How Adweek’s International Agency of the Year Translates Empathy Into Award-Winning Advertising

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A woman walks home with her hands full of grocery bags, when suddenly something goes terribly wrong. Somehow “The Worst Song in the World” has found its way onto her playlist and she is powerless to stop it. An earworm that actually earns the nightmarish image conjured by that phrase, the song progresses through a…

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