Sep
16
How a Challenger Mindset Helps Brands Like DC and Pepsi ‘Strive for the Impossible’
Posted in: UncategorizedContrary to popular belief, failure is an option, even in today’s cutthroat marketing environment. And it may be inevitable, especially if you’re pushing the envelope as a risk-taking challenger brand. What matters more than the faceplant itself is how you pick yourself up and what you learn from your mistakes. “If you’re breaking the rules…
Post a Comment