Hasta La Creative!

Honda chooses a less than savory way to display the Honda Fit’s gas mileage with the new 60-second spot “Efficiency.”

The spot, created in collaboration with production company A2F Pictures and, apparently, without Honda’s usual agency, RPA, shows a guy returning form what appears to have been a long road trip. He gets out of his Fit, yawns and stretches. Then he reaches into the back seat and takes out a giant jar of what we can only assume is piss, followed by the message, “The Honda Fit can travel over 400 miles without stopping.” Why advertise your actual gas mileage numbers, when you can just show a jar of human urine to illustrate miles traveled? We’re going to assume this guy has some kind of extreme, deep-seated aversion to rest areas, or he was traveling through Pennsylvania. (more…)

New Career Opportunities Daily: The best jobs in media.