Apr
22
Home Depot, NBC Craft Ad Spots That Rely on the Weather
Posted in: Uncategorized
NEW YORK (AdAge.com) — "You don't need a weatherman to know which way the wind blows," Bob Dylan once sang. But you might need one to get TV viewers to stop ignoring ads. NBC and Home Depot have crafted an intriguing ad break that offers a weekend weather forecast as a means of piquing the interest of jaded TV viewers.
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