Sep
06
Hold or Fold ‘Em? Odds for New Microsoft Ad Chief
Posted in: UncategorizedNEW YORK (AdAge.com) — Steve Ballmer wants Microsoft to have 30% share of the search market and earn 25% of its revenue from advertising in the next three to nine years. Both are tall orders — and that's why the job of whoever helms the ad business, a spot vacated with Kevin Johnson's recent departure, will be so challenging.
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