Oct 25

Hiring a Creative With Game Design Experience Can Help Your Agency

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In the never-ending drive to connect marketers to consumers, agencies are seeking to resonate with brands’ audiences by helping their partners create memorable experiences. “Today, experience is the battleground for brands to win,” Accenture Interactive’s Brian Whipple recently told MediaPost. For a brand’s consumers, a set of experiences amount to a new world that embodies…

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