Feb
08
Hey, Mr. Postman, Have You Got a Letter for HBO?
Posted in: Uncategorized
NEW YORK (AdAge.com) – -Remember when people actually sent handwritten letters? HBO does, and it's teamed with the Postal Service to persuade the nation to pen more "Dear John" letters — or, if you like, "Dear Abigail." To promote its miniseries "John Adams," which premieres March 16, HBO has launched a wide-ranging retail and online campaign called "Power of the Letter." It's inspired by the former president's famous appreciation for writing to his wife, Abigail, with whom he exchanged more than 1,100 letters.
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