Sep 11

Here’s What Buyers Really Thought About the 2023 Upfront

Posted in: Uncategorized

After years of CPMs rising while linear ratings declined, TV advertising was due for a course correction. That’s what happened during the 2023-2024 upfront season. This year’s upfront was already expected to be a buyer’s market, with advertisers holding back dollars due to an uncertain economy and the ongoing erosion of linear TV. However, the…

Related posts:

  1. 3 Ways Brands and Marketers Will Be Forever Changed by 2020 Key Insights Embrace the moment and learn from it for...
  2. Creating Relatable Work That Breaks Through While Building Brand As part of the CMO Reboot Playbook: Authentically Connecting with...
  3. What Marketers Need to Know About 5G as It Exists Right Now With more than three quarters of Americans now aware of...
  4. Brand Rewind: Inside Nickelodeon’s First, Splat-tastic Brand Refresh in 14 Years The Splat is back. Launching in 1979 as a channel...
Tags:
No Responses to “Here’s What Buyers Really Thought About the 2023 Upfront”

Post a Comment