Hasta La Creative!

The time difference with Europe is no longer going to be a problem for the US fans of the UEFA Champions League. Heineken, along with the Vidal Partnership, has created Keep it Legendary; a set of tools that will help fans enjoy the best soccer in the world the way it’s meant to be: After work, with friends, and with beer.

Advertising Agency: The Vidal Partnership, USA
Chief Creative Officer: Gustavo Lauría
Executive Creative Director: Javier Fuentes
Creative Director: Álvaro Ramos
Associate Creative Directors: Carmelo Rodríguez, Willy Fernández-Lomana
Art Directors: Carmelo Rodríguez, Randy Díaz
Copywriters: Borja Eizmendi, Willy Fernández-Lomana
Account Director: Farah Burke
Planning Directors: Marco Vega, Jaime Dávila
Digital Producer: Alberto Ferrer
Director Digital: Brian Anderson