Mar
01
Healthy Choices Aid ConAgra Resurgence
Posted in: Uncategorized
CHICAGO (AdAge.com) — In her three years at ConAgra Foods — maker of Hunt's, Healthy Choice and Orville Redenbacher — Joan Chow, exec VP-chief marketing officer, has reenergized several of the company's once-tired product lines, opened lines of communication with senior management, championed strong increases to the marketing budget and developed a dedicated team to partner retailers known internally as the "centers of excellence."
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