Dec 02

Havas-Owned BETC Pushes the Envelope and Breaks the Rules

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Lego, one of the world’s most beloved brands, has an internal agency that handles much of its creative output. But when it came time to launch a massive global brand campaign, the Danish toymaker’s first in 30 years, it was BETC that Remi Marcelli, Lego’s svp and head of its 500-person in-house agency, hired to…

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