Havas Media Acquires Edinburgh-Based ‘Meaningful Media’ Agency Additive+

Havas Media Group U.K. has strengthened its “meaningful media” offer with the acquisition of Edinburgh-based content agency Additive+ which develops “media experiences.” Founded in 2020 by Richard Gill (who co-founded iProspect’s Edinburgh office) and Jack Few, the agency’s client base spans both the U.K. and the U.S. with Heineken, Netflix and Jacobs Douwe Egberts among…

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