Dec
22
Havas, Aegis Merge Out-of-Home Planning and Buying Units
Posted in: UncategorizedLOS ANGELES (AdAge.com) — MPG's Chrysalis and Aegis Media's Posterscope are combining buying and planning tools to effectively create a one-stop shop across traditional and digital outdoor media for the agencies' clients, which include Schering-Plough, LVMH and Danone at Chrysalis and Posterscope's Coca-Cola, CBS and Marriott, among others.
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