Jul 01

Haus, a Modern DTC Aperitif, Caters to a New Generation of Drinkers

Posted in: Uncategorized

Trends show that many millennials are abandoning alcohol or, at least, binge-drinking culture. And as part of that trend, Americans have been turning to aperitifs to enjoy the culture of drinking without the hangover and negative effects. To capitalize on those trends, Helena Price Hambrecht and Woody Hambrecht have created Haus, a low-alcohol direct-to-consumer aperitif…

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