Jul
07
Has Your Advertising Become a Vuvuzela Blowing in the Night?
Posted in: Uncategorized
As marketers seek more attention for their brand and their products, they've become convinced that no one will pay attention to their brand, unless they have some "new news" to deliver. They think they'll solve all their market share problems if they can just come up with a new product, a new twist on an existing product, or maybe even a new method to deliver that product.
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