May
05
Harry’s Weird Story About an Orange Has a Deeper Message About Masculinity
Posted in: UncategorizedClassic men’s shaving ads perpetuated old-school stereotypes of masculinity: the men depicted were sculpted, smooth and flawless. More recently, category leaders like Gillette have changed their advertising (to mixed reactions)-but personal care brand Harry’s is taking another step to flip tropes of masculinity on their head. In Harry’s first major campaign for the U.K. market,…
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