Hallmark Channel on the Upswing


If 2007 was a booming year for the Hallmark Channel, 2008 is poised to be a boomer year. The cable network made its upfront presentation to advertisers in New York on March 25. The network, which saw ad revenues increase by 28.1% from $204 million in 2006 to $245.9 million in 2007, announced plans to produce 30 original movies by year's end.

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