Aug
18
Hallmark Asks TV Viewers to ‘Make the Move’ With Martha Stewart
Posted in: Uncategorized
NEW YORK (AdAge.com) — Hallmark Channel's recipe for launching a new block of Martha Stewart-themed daytime programming on its air calls for generous helpings of, well, any promotional tool you can conceive. In an effort that will encompass everything from TV promos to coupons to entreaties at a bevy of national retailers, Hallmark is working furiously to ensure fans of Ms. Stewart's recent programs will move with her to cable from syndication on broadcast.
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