Jan
28
‘Guitar Hero’ vs. ‘Rock Band’ — Which Media Plan Rocked?
Posted in: Uncategorized
Product launches for Activision's "Guitar Hero 5" and MTV Games' "The Beatles: Rock Band" last September became a high-stakes marketing strum-off. Each marketer showed off a combination of skillful hammer-on and pull-off like maneuvers in media to bring its product to market. We decided to evaluate each brand's media strategy.
Post a Comment