Sep 20

Guinness Profiles the Compton Cowboys of L.A. in Its Latest Stirring ‘Made of More’ Ad

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AMV BBDO London and acclaimed director Henry-Alex Rubin have developed new advertising for Guinness that profiles the Compton Cowboys, young men who’ve managed to break the cycle of violence and fear in hardscrabble South Central Los Angeles. They’ve added purpose and meaning to their lives by caring for horses. In turn, the guys serve as…

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