May
15
Guerrilla Fairytale Campaigns – Rapunzel for Pantene (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A fun guerrilla campaign to promote Pantene Anti-Breakage Shampoo has just been deployed in Toronto, Canada.
The campaign uses enormous braids a la Rapunzel that dangle from buildings, complete with a dummy of a man climbing them. The obvious nod to the well-known fairytale is used to demonstrate…
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