Hasta La Creative!

Goodby Silverstein & Partners launched its first work for Sonic starring Kevin Durant, following the brand signing the Oklahoma City Thunder star small forward to its first sports endorsement deal last November.

Two new ads featuring Durant promote two new varieties of Nerds-filled slushes. Durant battles Sonic’s usual “Two Guys” (T. J. Jagodowski and Peter Grosz) for the rights to drink said slushes in “One-on-One-on-One,” with predictable results. In a second spot, Durant displays his slush “dunk” method and wonders if the “Two Guys” really hang out together. Little has changed in the tone or approach of the ads, aside from bringing Durant into the fold, transforming the “Two Guys” into a comedic trio.

“Incorporating Kevin allowed us to take the two guys out of the car and into new and unexpected scenarios that hadn’t previously been explored,” Sonic CMO Todd Smith told Adweek. “Kevin is naturally funny, and the creative concepts played off his personality, which was a perfect combination [of] Pete and TJ’s style of humor–Kevin even ad-libbed a line or two.”

Credits:

Ad Agency: Goodby Silverstein & Partners
Client: Sonic
Brand: Sonic Drive-In
Title of Creative Work: “One on One on One” :30 / “Dunk” :15
Live Dates: 4/27/15

Sonic
CEO and President: Cliff Hudson
SVP and CMO: Todd Smith
Director of Brand Advertising: Molly Brill

GS&P
Creative
Executive Creative Director/Partner: Margaret Johnson
ACD/Writer: Jon Wolanske
Art Director: Sean Smith
Copywriter: Kevin Steele

Production
Director of Broadcast Production: Tod Puckett
Broadcast Producer: Matthew Winks
Broadcast Producer: Christine Oh
Assistant Broadcast Producer: Christina Wells

Account Services
Group Account Director: Leslie Barrett
Account Director: Jenna Duboe
Account Manager: Melody Cheung
Assistant Account Manager: Olivia Mullen

Brand and Communication Strategy
Group Brand Strategy Director: Bonnie Wan
Senior Brand Strategist: Melanie Wong
Brand Strategist: Suhail Shaikh
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: John-James Richardson
Research & Analytics Director: Heather Barrett

Business Affairs
Director of Business Affairs: Bess Cocke
Business Affairs Associate Director: Judy Ybarra
Business Affairs Manager: Jane Regan
Business Affairs Manager: Chrissy Shearer
Senior Broadcast Traffic Manager: Edgar Ornelas

Outside Vendors

Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head or Production: Rachel Glaub
Producer: Lisa Stockdale

Editorial: Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Senior Editor: Nick Rondeau
Editor: Healy Snow

Online/VFX: Timber
Managing Partner: Damian Stevens
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Chris Webb
Lead Flame Artist: Chris Homel

Audio Mix: Lime Studios
Mixer: Joel Waters
Assistant Mixer: Kayla Phungglan