Hasta La Creative!

GSD&M Idea City has been behaving strangely, in our opinion, over the last few months. The normally tight-lipped agency has (seemingly) had its mouth completely sewn up &#151 at least when it comes to the PR folks providing AgencySpy with any sort of transparency.

We start first with yesterday’s story in AdWeek, “GSD&M Finds Renewed ‘Purpose'”. SuperSpy penned a blurb about the fluffy quality of this story, which says things like, “Two of the agency’s longtime clients contend there is something more to the purpose-based branding than just marketing-speak,” and (per ecd Mark Taylor) “Purpose-based branding goes beyond the category the client is in, beyond the execution of ads, something that makes them have a bigger cause, to make a difference.”

Well shucks, it’s just chock full of goodness, isn’t it? Something strange is going on in Texas, y’all. The Austin Business Journal published a similar pro-agency story about Enfatico on Oct. 24th, begging the question; why are these two Austin shops getting so much good press without even doing anything?

See what else we’ve dug up, after the jump.

More: Everything we’ve written about GSD&M

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