Jul
08
Great Work Is Bought And Paid For By Patient Clients
Posted in: UncategorizedCreativity is subjective, but that’s not a positive for the ad business. For the industry to function properly, creativity needs to be quantifiable and answers to questions like, “What distinguishes a great creative person from a good one?” and “What distinguishes great work from good work?” must be readily and honestly answered. James Robinson, executive […]
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