Hasta La Creative!

The stats suggest you've probably watched this already, but here it is again—the official gameplay video for Rockstar's Grand Theft Auto V, coming Sept. 17. Gaming spots often blow up quickly online, but the engagement with this one since its release on Tuesday is staggering—7 million views already, and more than 230,000 shares, according to Unruly Media. It's an interesting spot, too, with a woman's voice narrating as we get a comprehensive look at the fully revamped game, which includes three lead characters, a more fully realized Southern California landscape, and a dual-environment structure that lets you toggle between heists and open-world exploration. The trailer is the perfect mix of informative and exciting. And the game quite simply looks badass.