Dec
22
Gospel Network Looks to Broaden Reach With Online Deal
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — When it comes to multicultural media, Christians and evangelicals remain one of the last "niche" consumers for major brand marketers to reach on a dedicated basis. But as Warner Bros. and Grace Hill recently proved with the surprise box-office success of "The Blind Side," targeting the audience directly can yield big results.
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