Google’s Latest Move Tackles Unruly Display Advertising Market

NEW YORK (AdAge.com) — Google is opening its own display-ad exchange today in a bid to bring the technological approach derived from its search-advertising success to the display ad market. The DoubleClick AdExchange is a rebuild of DoubleClick's old exchange using Google's technology and the first big product launch out of Google's $3.1 billion acquisition of the company, completed in 2008.

No Responses to “Google’s Latest Move Tackles Unruly Display Advertising Market”

Post a Comment