Jan 25

Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance

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Google’s latest solution for audience targeting without third-party cookies might scale the regulatory hurdles that are coming. But in diluting targeting capabilities, it’s in danger of being less useful for marketers. In a deviation from bird-themed proposals, on Tuesday Google announced Topics, its latest version of federated learning of cohorts (FLoCs), based on feedback from…

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