Jul
06
Google’s Display Advertising Plans Include Gmail, YouTube
Posted in: Uncategorized
NEW YORK (AdAge.com) — For a company that has made a big business of indexing third-party websites, a substantial part of Google's display advertising success hinges on its ability to milk YouTube and its other owned and operated properties such as Gmail and Google Finance. Those areas were two of the three big priorities outlined by VP Neal Mohan at a press briefing last week where a parade of Google executives described the company's plans to expand its ad business beyond search keywords.
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