Aug
11
Google Tries to Push TV Efforts in DirecTV Partnership
Posted in: Uncategorized
NEW YORK (AdAge.com) — Google's TV-advertising system has found a new inroad through a DirecTV deal, but the effort is still located on the fringes of TV. Satellite broadcaster DirecTV said Wednesday it had formed a partnership with Google that would allow the search giant to sell national satellite inventory on second-tier outlets including Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide through the Google TV Ads system across all dayparts, including prime time.
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