Google Fights to Protect Itself Against Ad Scammers

NEW YORK (AdAge.com) — Google has a new, harsh penalty for advertisers placing scam and malware ads: a lifetime ban. The drastic move shows how important it is that Google protect its brand of search from what has become an increasing threat: ads that link to sites that download damaging malware on computers, offer sneaky, get-rich-quick schemes or trick users.

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