Feb
02
Google Closes in on Yahoo’s Leadership in Display Advertising
Posted in: Uncategorized
NEW YORK (AdAge.com) — Yahoo's business didn't crater in the fourth quarter — good news for new CEO Carol Bartz. But the bad news: The No. 2 online player predicts first-quarter revenue will be down 10% as the recession starts to hit online-display-ad budgets in a bigger way. What's more, the display-ad advantage it commanded over its closest competitor, Google, is less formidable than it used to be.
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