Apr 04

Goldfish Encouraged Fans to Hijack Its Iconic Jingle During the 2022 Grammys

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How do you make an impression on a night that’s all about music? By placing your incredibly catchy jingle front and center, naturally. For the 2022 Grammys, snack brand Goldfish eschewed splashy visuals for a simple sing-a-long dedicated to its jingle, “The Snack That Smiles Back.” But while the the succinct, six-syllable tune doesn’t exactly…

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