Jun
02
Going Out on a Limb for What You Believe In
Posted in: Uncategorized
A month ago, we put an actual homeless person on a billboard to raise money and awareness for our client, Mobile Loaves & Fishes. The result: Within 48 hours, we raised enough money to get Danny and his wheelchair-bound wife off the streets and into a home, as well as funds for MLF and national awareness of the issue. We also learned a few priceless lessons about the intersection of mobile and social media, traditional advertising and effective PR.
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