Jun 18

Global eBay Review Pits Incumbents WPP Against Publicis

Posted in: Uncategorized

American ecommerce company eBay has launched a review of its global media planning and buying responsibilities in an attempt to streamline that business, a spokesperson confirmed today. Its goal is to choose a single agency to handle this work around the world. “With eBay’s new markets organization, regional teams are working together more closely than…

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