Hasta La Creative!

Apparently we’re now on some sort of male synchronized swimmers kick here in Adland today, because why not? What is this surreal music video / ad for? Gillette BODY of course, a razor for your chest, not face – hence the west side story swim battle between green faces & box heads. Cut+Run’s Akiko Iwakawa edited this curious and sublime thing which is honestly the best thing I’ve seen from Gillette since the techmatic adjustable razor in Super Bowl 1969. Directed by Hiro Murai, known for his penchant for absurdist visual spectaculars, and set to an EDM track created exclusively for the project by DJs From Mars and Dr Lecktroluv. It’s weird and it’s faboo. More please!