Hasta La Creative!

Turner Broadcasting and Cenergy are taking a big risk dispatching their 12-foot-tall bobblehead baseball player (apparently the world’s largest) to Boston. It’s part of a multi-city tour promoting the network’s Sunday MLB broadcasts. Most major media markets can handle event marketing, but Boston’s been an exception. Most notably, Turner’s 2007 Aqua Teen Hunger Force guerrilla campaign precipitated a citywide bomb scare. The arrival of the big bobbing slugger at Fenway Park on Sept. 27 and 28 could touch off similar hysteria. One imagines beer-fueled Red Sox fans charging down Landsdowne Street, screaming about an invasion of Giants, even though it’s the hated Yankees who are in town then. At any rate, if the mighty bobblehead gets thirsty, there are plenty of giant Cokes on hand to keep him satisfied.

—Posted by David Gianatasio