Aug
27
GfK Gives Up Quest to Acquire Taylor Nelson Sofres
Posted in: UncategorizedNEW YORK (AdAge.com) — German research firm GfK on Wednesday dropped its bid to acquire Taylor Nelson Sofres, paving the way for WPP Group to acquire the London-based market research giant. But there may be more sparring ahead, as TNS said it still wants nothing to do with WPP's $2.2 billion takeover bid filed earlier this month.
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