Aug
10
Getting Personal With Mobile Marketing Can Boost Sales, Loyalty
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — Advertisers from Domino's Pizza to Victoria's Secret have begun building out mobile-marketing infrastructures that deliver value and convenience for customers in an effort to keep them engaged and loyal to the brand. And for categories such as diapers, where parents can end up spending a few thousand dollars over several years, such relationship building is especially key.
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