Feb 14

Getting Back to the Basics of Human Connection

Posted in: Uncategorized

Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer’s experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there. It’s about uncovering, understanding and linking the needs and aspirations of one…

Related posts:

  1. Brands That Aren’t Experimenting With Voice Devices Will Miss Out on Early Adopter Benefits If you watched the Super Bowl in 2016, you might...
  2. Lessons to Learn From These 3 Animated Branded Videos Over the past year, brands have been breaking down barriers...
  3. 6 Ways Fast-Fashion Brands Can Fight for Consumer Attention As the backlash against fast-fashion claims yet another victim in...
  4. Automation Can Never Replace Human Ownership of Social Media If you’ve ever worked in social media or digital marketing...
Tags:
No Responses to “Getting Back to the Basics of Human Connection”

Post a Comment